At American Lifestyle Furniture, we create all of our signage, banners, truck decals and promotional materials right here at our corporate headquarters in our sign shop. Just like with our advertising designers, our sign shop manager handles all aspects of design and production of our material.
Using our sign shop for all of our promotional material not only allows us to have complete control of the brand message we are putting out to the communities we serve, but also minimize cost and waste. With a fleet of over 250 OTR (over the road) trucks, 150 delivery trucks and 14 stores all needing different decals and promotional material, there is never a dull day in our sign shop. Also, when you are at the Pepsi Center next time look for our blimp flying above at an Avalanche game or when driving past a light rail trail you may see one of our amazing designs as well.
You would think with this many different types of signage and decals created we would need a large team, but actually all of our signage material is created by one person. Each week our sign shop manager creates 30 or more signs and other materials. It could be decals for our new OTR trucks and trailers or product posters for our 14 store floors.
Below is a short video giving you a quick behind the scene look at our sign shop and our sign shop manager Desean. Head over to YouTube after to see even more great videos about our company, products, home decor and interior design.
We are always looking for ways to improve our store signage to provide you, the customer the best shopping experience possible. Next time you are in one of our 14 stores make sure to let one of the managers or sales staff know if you have any feedback regarding our signs.